21 September 2009
This Is Books Music.com
John Book

There's a lot of good and great music out there, but it's too easy to get lost in the deluge of crap that floods the promotional pathway. This is not within that deluge. They're a UK duo called Elektralux, which sounds like an old model washing machine but in this case it's something slightly familiar but not machine-based. It may clean you up nicely, though.

"Missing Out" (Naim) is their debut single, and while they both have rock roots (they were from a band called Countermine, they are bringing in a nice dose of pop to create something that distances themselves from their musical past but not too much. There's even a bit of reggae stylee in their execution, and could prove to be popular stateside.

The single can be downloaded as MP3, WAV, and FLAC lossless files from their label, Naim, along with the two remixes that can be found on the 12″ single. Which means yes, vinyl junkies can also go to the aforementioned link to pick up your copy.